When it came time to design the Carlos Villa marketing Graphics it was determined that the Asian Art Museum brand needed to be reinforced. Recent surveys revealed many San Francisco residents are not familiar or are unaware of the museum. The problem was to advertise the show while pushing the museum branding to the forefront. To do this the "A" mark was made a central visual throughout, and the diagonal of the "A" was used as a cropping device. Brand colors were used boldly. The new designs will serve as a template for future exhibition marketing.
• Building banners for display on the facade of the museum
• Street pole banners featuring museum marketing alongside Carlos Villa
• Signage outside and inside the museum
• Print advertising
• Digital ads




